Close-up of a smiling person's face wearing transparent goggles filled with bright yellow and white flowers, completely covering their eyes.

Spoiler: No one’s breathing down your neck with a clipboard

Shopping for glasses shouldn’t feel like sitting your school exams again. But in some places, it does. You walk in for a new pair of specs and suddenly it’s all fluorescent lighting, vague upselling and an awkward moment when someone tells you your face is ‘a bit asymmetrical’. Non merci.

At bloobloom, we do things differently. Buying glasses with us feels more like catching up with a mate who happens to be ridiculously good at finding the perfect frame to suit you, and less like an exam you didn’t revise for.

Let’s pull back the curtain, shall we?

Step 1: Walk in, breathe out

Whether you’re in one of our flagship stores or a smaller bloobloom boutique, the vibe is simple: a light, calm, beautifully designed space where you can take your time.

There’s no hard sell, no shrill ‘Can I help you?’ from across the room, followed by passive hovering. Instead, our team of stylists and opticians (friendly, highly trained and very into eyewear) are there when you want them.

Tea, coffee, water? Of course. Champagne? Bien sûr. In some stores we pour a little fizz to help you celebrate your new specs in style. It’s glasses made glamorous. Any judgement for asking to try on 17 pairs? Absolutely not.

Step 2: The eye test, but chill

Need an updated prescription? Our in-store opticians are fully qualified, fully lovely and armed with the latest tech. You won’t be rushed. You will feel taken care of. And if you’ve got questions (like ‘Why do my eyes feel tired at 4pm?’ or ‘Do I really need progressive lenses or is this just a cruel trick?’) they’ll give you honest, helpful answers, not a sales pitch.

And if you already have a prescription, even better. Bring it in and we’ll get straight to the fun part.

Step 3: Try-on time (a.k.a. the fashion show)

Here’s where the magic happens. You’re surrounded by our full collection of frames – all designed in-house, crafted with sustainable materials and bursting with style.

You can try on as many as you like. Pose. Do that head-tilt thing in the mirror. Ask your mate. Ask a stylist. Ask a stranger if you like. We’re not here to rush you into something beige and forgettable. We want to help you find the one: the frame that makes you say Ooh that’s me!

Step 4: The easy-to-understand pricing

Here’s something refreshing: bloobloom pricing is crystal clear and pleasantly free of small print. Yes, some prescriptions and lens options might add a little to the total, but we’ll always be upfront about what you’re getting and why it matters. No surprise fees. No optician-style upselling. Just honest guidance and complete transparency from start to finish.

What’s always included?

Standard prescription lenses ✅
Anti-scratch coating ✅
Anti-reflective coating ✅
Superhydrophobic coating (for smudge-resistant, rain-repelling brilliance) ✅
Style and comfort, naturellement ✅

And for those who need a little extra support, we offer up to £40 off through our Pay What You Can programme – because great vision shouldn’t depend on your budget.

Step 5: Delivery or pick-up – it’s your call

Once your frames are made (with care, precision and a little love), we’ll either ship them to your door or let you know they’re ready to collect in-store. They’ll arrive in packaging as stylish as it is sustainable and if something’s not quite right, we’ll fix it. Free of charge. That’s our 30-day free return and exchange promise. Because we get it – sometimes love needs a second try.

Final Word: It’s about you, not just your eyes

At bloobloom, we believe buying glasses should be empowering, not exhausting. You deserve to feel seen, not just literally (though yes, the prescription helps) but in the way you’re treated and in the care that goes into every detail of your glasses.

So what’s it really like buying glasses the bloobloom way?
It’s thoughtful. It’s fun. It’s a little bit French. Most importantly, it’s all about you.

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